So you want to beat the best sites in the keyword battle. You’ve done your research on keywords and know which ones will help you rank higher. Competing for keywords with large sites that receive a lot of traffic, on the other hand, is a difficult task.



When it comes to keyword competition, be sure to focus on the things that influence rankings. Word count is not a factor in rankings. Google doesn’t rank you higher just because you type more words. Your Core Web Vitals scores do not have a direct correlation with the orders. Your domain may be old. However, it is not a factor in the rankings. 



So what could you do to compete with the big sites? Here are some tips:



Optimize title tag and meta description

The user will see your title tag when they type something related to your site. You have to make sure it is clean and captivating to get more impressions. Your title tag should indicate what your company stands for, history, and area of expertise. Therefore, you need to optimize your title tag to attract as many people as possible. An SEO services company or online marketing strategies Melbourne can help you with that. The meta description is a snippet of the content on your page. You need to add information that your users will find helpful. Adding keywords that match the user’s intent in your meta description helps you rank higher. Optimizing your title tags and meta description generates a lot of traffic. If your users find your helpful information, they are more likely to click. More impressions will help you with the rankings. Therefore, it is essential to focus on responding to people’s inquiries. For that, first, optimize the title tag and meta description. Do your research before finding an affordable SEO company that offers a high-quality service and business marketing strategies Melbourne.



Link building

Getting a higher ranking is not achieved in one night. You need to focus on the things that help you improve your rankings slowly, gradually, and steadily. Link building is slow and hard work. But, it pays off in the long run. The different types of link building are worth learning about. Link building is an indispensable part of your SEO efforts.



There are two types of link building. Both play a fundamental role in the rankings.



Internal links

Internal links are links between different pages on your website. Internal links allow crawlers to scan your pages. Your audience will find your internal links useful to navigate. Internal links make your website more visible and help crawlers index it. It also allows different pages of your website to be ranked and increases the overall ranking of your website. 



Internal linking reduces bounce rates and makes your audience stay on your site for a long time. You should link your articles to other content related to the topic. You need to analyze your pages and connect the old pages with the better-performing ones. Internal link building should have the goal of helping customers. Trying to beat the machines does not serve the best interests of your audience. It will damage your ranking. Blog posts, product pages, and category pages can be linked. It will increase the usability of the site.