Persuade Anyone like a Pro! Guess the commonality in Political campaigns, civil society movements, a sales pitch, or you ask your crush for their number? All of these require excellent persuasion skills! The Cambridge Dictionary defines persuasion as ‘to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it.’ This pursuit of influencing people by words and ideas is not new. About 2000 years ago, Aristotle, the father of persuasion, in his work Rhetoric, outlined formulas on mastering the art of persuasion. During the Middle Ages, in Europe, persuasion was one of the most basic liberal arts to be learned by any educated person. From the days of imperial Rome through days of Reformation, persuasion was raised to a fine art by preachers.   Words, ideas and people who are good with words and ideas create and shape the world. You can be an icon in your field for as long as you can get people to agree with your viewpoint and influence them. The ability to persuade, especially in today’s time where knowledge and information is a social currency, is perhaps a skill that will give you an edge over others. However, it is as […] read more